Ashley Cowan

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Hello everyone I am Ashley Cowan 29 years old. I am a full time SEO providing SEO services to clients. I like to share SEO tips.

 

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Step Ahead in Aesthetics 2018 Guest Speaker At The PIAPA Conference

Managing Director and Lead SEO Consultant, Darren Hayward, gave a talk at the PIAPA Step Ahead in Aesthetics conference about the beauty of the world wide web and how to market your aesthetics business online.

Darren was delighted to be asked to speak at such a prestige event and happy to share his knowledge and advice to the aestheticians and clinic owners to help them market their business.

Darren spoke about online marketing and search engine optimisation and discussed how to create engagement, drive traffic online, converting to more sales through a website. See below all the key things he spoke about:

aesthetics clinic marketing

The Fertile Frog team had a great day at the PIAPA conference and met some talented and inspiring professionals. Click here to find out more about PIAPA (Private Independent Aesthetic Practices Association) and their industry-leading work in education, information and guidance for practitioners in the aesthetic industry.

If you’re looking for assistance with marketing your medical/aesthetics business, or want a FREE website audit, feel free to contact us on 0800 014 8030 or email *protected email*.

You can check out our Top 10 Tips for Marketing your Aesthetics Clinic here.

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Russian Hackers Accused Of Recent Cyber-Attacks… Are You Protected?

There have recently been millions of malicious cyber-attacks on a large number of networks, including the government offices and national services such as the NHS. People are being urged to check their security and network infrastructure and ensure their anti-virus software is up to date, together with updating passwords.

It has recently come to light that Russia may be to blame for such cyber-attacks, by using routers connecting people’s homes and offices to spy on the information on them, collating data and passwords.

These malicious attacks aren’t just targeting the UK either, but the US too. The US and UK have released the following joint statement: “Specifically, these cyber-exploits were directed at network infrastructure devices worldwide such as routers, switches, firewalls, network intrusion detection system,” it said.

“Russian state-sponsored actors are using compromised routers to conduct spoofing ‘man-in-the-middle’ attacks to support espionage, extract intellectual property, maintain persistent access to victim networks and potentially lay a foundation for future offensive operations.

“The current state of US and UK network devices, coupled with a Russian government campaign to exploit these devices, threatens our respective safety, security, and economic wellbeing.”

Due to the high number of cyber-attacks, and the large scale of these attacks, it’s highly recommended to increase server security to give as much protection as possible, have backups of your files and avoid using weak passwords.

If you want to discuss our care and maintenance plans, or wish to request a free security scan of your website, please don’t hesitate to contact us on 0800 014 8030 or email *protected email*.

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Russian hackers accused of cyber-attacks… Are you protected?

There have recently been millions of malicious cyber-attacks on a large number of networks, including the government offices and national services such as the NHS. People are being urged to check their security and network infrastructure and ensure their anti-virus software is up to date, together with updating passwords.

It has recently come to light that Russia may be to blame for such cyber-attacks, by using routers connecting people’s homes and offices to spy on the information on them, collating data and passwords.

These malicious attacks aren’t just targeting the UK either, but the US too. The US and UK have released the following joint statement: “Specifically, these cyber-exploits were directed at network infrastructure devices worldwide such as routers, switches, firewalls, network intrusion detection system,” it said.

“Russian state-sponsored actors are using compromised routers to conduct spoofing ‘man-in-the-middle’ attacks to support espionage, extract intellectual property, maintain persistent access to victim networks and potentially lay a foundation for future offensive operations.

“The current state of US and UK network devices, coupled with a Russian government campaign to exploit these devices, threatens our respective safety, security, and economic wellbeing.”

Due to the high number of cyber-attacks, and the large scale of these attacks, it’s highly recommended to increase server security to give as much protection as possible, have backups of your files and avoid using weak passwords.

If you want to discuss our care and maintenance plans, or wish to request a free security scan of your website, please don’t hesitate to contact us on 0800 014 8030.

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A website is for life… not just for Christmas!

Christmas is a hectic time for us all, what with buying presents and trying to get all your work finished before the break, so your website is probably the last thing on your mind… but it shouldn’t be!

The start of the New Year is the perfect time to re-market your business and give it a fresh, new look. So, it’s important to start planning for it now.

I’m sure you all have business goals and targets for 2018, so ensuring your new website is up and running at the start of the year will give you a better chance of achieving those goals.

However, it’s extremely important to remember that your website is for life and not just for Christmas!

We understand that purchasing a new website can be costly and a lot of people don’t want to pay on-going fees each month. But, avoiding having a maintenance package increases the risk of your website being hacked or breaking, which could mean the upfront website cost has been a complete waste of money!

30,000 websites are hacked on a DAILY basis, so it’s extremely important to ensure it’s kept as secure as possible, by way of carrying out daily backups and updating the website regularly.

Broken websites i.e. pages not loading or broken contact forms also leave a bad impression to current and potential customers. Therefore, it’s important to ensure that the content is checked regularly to avoid missing out on sales and to make sure the user is given the best experience possible.

Here at Fertile Frog, we offer a hosting and maintenance plan which includes up to three hours of updated and maintenance every month. This means your website stays more secure and protected from hackers as we carry out daily backups and monitor security 24/7. Our maintenance package also includes scanning for and removing any malware, ensuring the longevity of your site.

For more information about the recent WordPress update or our maintenance packages, contact us on 0800 014 8030 or send an email to *protected email*.

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GOOGLE NEWS – CONVERTING FROM HTTP TO HTTPS

Google Chrome’s developers have begun taking steps to encourage companies to convert to SSL / HTTPS rather than HTTP, in order to ensure they are protected.

Google is strongly recommending that companies use the SSL certificate, but why?

What is SSL?

SSL stands for ‘secure sockets layer’ and is a form of security that handles sensitive information i.e. customer names, phone numbers, addresses, bank details etc. It means there is a secure connection between the client’s web browser and the server of the site they’re visiting.

What are the benefits?

1. Encrypts Information

So, when an SSL certificate is used, the information becomes unreadable to everyone else other than  the server you are sending the information to. This provides protection from identity theft or hackers.

2. Provides Authentication

This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information.

3. Provides Trust

The web browser will provide the visitor with trust by way of writing ‘secure’ beside the web address (HTTP servers will now read as ‘not secure’). Therefore, if your site holds more trust value, the user is more likely to purchase from/visit your site and return to it.

For more information about securing your site with HTTPS, call 0800 014 8030 and we’d be happy discuss it all in more detail or we can, of course, assist you in making your site more secure and converting it to HTTPS.

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WHY IS IT IMPORTANT TO HAVE A MAINTENANCE PACKAGE ON MY WEBSITE?

You will be forgiven for thinking that once you have a website for your business or organisation, then you are done but nothing could be further from the truth. The thing is that once a website is live, it cannot take care of itself. You need to ensure that it is updated and maintained regularly. This is why your business needs a website maintenance plan.

Technically, you can never have a complete website; you must ensure that it is constantly upgraded and updated with fresh content to keep your audience engaged. Having a website maintenance plan ensures that your website is always up to date in regards to its design, content, safety and back up.

Benefits of having a website maintenance plan

Better user experience

Your website is one of the most important platforms for promoting and showcasing your business. Having your website updated gives a better experience to the user each time, because it enhances the performance of your website and provides fresh information.

It also protects you from incompatibility with the different and ever changing components of the web.

Enhanced security

You don’t want to be part of the 30,000 websites that are hacked every day. This affects not only the big multinational corporations, but also the small businesses. If your site is not updated with the latest cyber security systems, fixes and patches then you are prone to attack. This is a huge dilemma for business since it compromises your comment boxes, online forms, the theme, extensions and plugins on the website.

A professional website maintenance plan will not only assess the risk that your website may be subjected to but also speculates, formulates and implements the tools that can protect and harden your business website. The plan will also regularly scan the website for threat in addition to doing backups that will ensure the website can be restored quickly.

More conversions

You cannot actually talk about a business website without talking about conversion. Your website is the window to your business. You want to keep everything as appealing and compulsive as possible. This way, you have a better chance of converting a visitor into a buyer.

If your pages don’t load, your forms are broken, the content is outdated and poorly presented, a visitor will have a poor impression of your business. It is important to ensure that your content is regularly updated to prove that your business is relevant. Ensure that your shopping carts and payments systems work well so that you do not lose sales.

Conclusion

Having a nice looking website is great, but ensuring that it works well throughout is the most important part. Having a comprehensive website maintenance plan is a sure way to ensure that you don’t give a bad impression to your business and lose sales that you would have otherwise have done something about.

Fertile Frog offer hosting and maintenance plans which include up to three hours of maintenance and updates each month. This means your website is more protected from any hackers as backups are taken daily and security is monitored 24/7, as well as scanning for and removing any malware.  For more information about hosting and maintenance packages, contact us on 0800 014 8030 or send an email to *protected email*

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Ranking Your Website Using National SEO

Every website owner dreams of topping search engine rankings. Essentially, the purpose of a website is to pass information to prospective clients. It seeks to generate business, by converting website visitors into actual clients/buyers. However, this cannot be achieved if a website lags behind in rankings. Fortunately, thanks to SEO, website owners can optimise their sites to rank highly in search engine results.

Businesses can easily expand their reach from local levels to national levels by enlisting national SEO consultants. Hiring a reputable SEO consultant can make all the difference in establishing your presence on a national or even global level.

For business owners to take advantage of national SEO, it is important for them to understand the differences between local and national SEO. A clear distinction exists between the two. Local SEO targets a specific location and seeks to make conversions for a particular service within that location. It is popular among businesses such as restaurants, which often rely on local customers for business growth. On the other hand, national SEO seeks to drive traffic on a national level. It is not service or location specific, and focuses more on promoting a brand to a grander scale.

Ranking your website using national SEO is not a walk in the park. Considering the stiff competition from business rivals, it requires the input of national SEO consultants who have great experience in website optimisation. A national SEO campaign involves the use of a number of SEO tools such as:

• Advanced Keyword Research tools
• On-site content optimisation tools
• Keyword mapping tools
• Google maps optimisation

It is important to note that gaining visibility on a national level is not instant. However, by enlisting a SEO expert, you can achieve faster results in your national SEO campaign. SEO experts often look at a number of factors when optimising your site for higher rankings. Firstly, the content of your site has to be of high quality, to make any impact in search engine results. Ever since Google introduced the Hummingbird algorithm, the quality of a website’s content plays a key role in national rankings. A professional SEO expert is able to use various SEO tools to audit and produce high quality content for your website.

Domain Authority also plays a pivotal role in national rankings. A website’s authority is determined by its age and quality. Quality websites that have been in existence for several years are more likely to rank higher than newer sites. If your website does not hold much authority, then you are likely to have problems achieving high rankings. However, SEO experts know their way around this and can optimise newer sites to rank higher than other authority sites.

Competition for visibility on a national level is definitely high. Your website will be competing with other national brands and companies, who might be well endowed financially. Moreover, a national SEO campaign will require strategies that are more comprehensive. In view of all these reasons, enlisting the services of national SEO consultants is the only viable way of gaining a national presence and eventually higher rankings.

Are you interested to see where we rank nationally on Google? Click HERE to see! 

For more information about national SEO campaigns, give us a call on 0800 014 8030 or email *protected email* and we’ll be more than happy to advise.

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Your Business Website – Affordable Rental Site With No Upfront Fee

A PROFESSIONAL RENTAL WEBSITE WITH ONGOING SUPPORT AND MAINTENANCE

Have you got a small business but don’t have a website yet? If you don’t, then Your Business has to be the perfect solution for you! Our aim is to give all our customers the best quality websites at a low monthly fee of £100 which includes hosting, FREE maintenance, security and daily backups! (usually £80pm).

With all this in mind it might be good for you to know about all the other excellent reasons to choose Your Business...

6 reasons to Choose Your Business

Our Incentive for you…

If you refer a friend to Fertile Frog for Your Business then we will give you £80 to spend in our online shop which has a wide range of marketing material that would be great to use for any company. Take a look at our shop here: Online Shop

Why not take a look at Your Business website for yourself and do not hesitate to get in touch about this truly great opportunity to get yourself a professional maintained website, without a hefty upfront fee.

See the three designs to choose from here: FERTILEFROG.COM/YOURBUSINESSPACKAGES

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Woocommerce Adding a Prefix to Product Prices

Problem:  Woocommerce  – Adding a Prefix ‘From: ‘ to Product Prices

Woocommerce Adding Prefix Product Prices

A customer recently challenged us to add a prefix ‘From: ‘ to product prices, but only for certain products.  Woocommerce Adding Prefix Product Prices.

As with most companies, any kind of ecommerce or woocommerce in catalogue mode, the products can have lots of different variables and different ways to display certain products.  At Fertile Frog we use Woocommerce as our primary platform for ecom, product and services, because it is a clean CMS for our users to maintain and because is has  a strong track record of developers and updates.  We however have to adapt the platform to perform differently depending on what usability and functionality our clients want.

Adding variations to the display of products can be a complicated task, when it only effects certain products and depending on where you want the variations to display.

First attempt to solve the addition of Woocommerce Price Prefixs

Firstly we used a PHP snippet from the following article that added prefix and suffix to the product prices:

PHP Snippet 3 - Woocommerce Adding Prefix Product Prices

WooCommerce: add prefix or suffix to product prices

https://businessbloomer.com/woocommerce-add-prefix-suffix-product-prices/embed/#?secret=eEamF6dtGi

Even-though this was an excellent snippet, it only displayed the prefix on the product pages.  I was concerned that the usability was a little disjointed.  The user would not see the ‘From ‘ prefix when browsing products on the category pages or any of the highlighted product sliders.  For some clients, the display of the prefix only on the product pages could be perfect, especially if it used for the suffix to display something like ‘ plus VAT’ but we needed the prefix on all the pages that certain products was displayed on.

Creating our own snippet to add a prefix to only certain products

Start by making sure you have created a functions.php file in the child theme.  Then create a function with a switch / case to run though each of the products and identify if the product ID.  This will then return the prefix before the price if the ID matches the case number.

add_filter( ‘woocommerce_get_price_html’, ‘custom_price_message’, 10, 2 );
function custom_price_message( $price, $product ) {
$product_id = $product->get_id();
     switch ($product_id) {
          case 119257:
          case 120298:
          case 119261:
          case 120300:
          case 120301:
          case 120300:
          case 119258:
         return ‘From: ‘ . $price ;
         break;
        default:
        return $price ;

}

}

Woocommerce prefix product price - Woocommerce Adding Prefix Product Prices

Site referenced: rejuvamed.co.uk

Company: fertilefrog.com

Author: fertilefrog.com/staff/kt-allen/

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Funding for Lancashire-Based Businesses

Thinking of promoting your company? Did you know that there are currently growth vouchers available for Lancashire-based SME businesses? If your answer is no then it’s a good idea to read on as these vouchers may save you thousands of pounds!

What are the Growth Vouchers?

The vouchers are part of a financial support programme. The minimum value of a voucher is £1000.00 however, the business must be able to match the contribution provided i.e. you would only receive a voucher with the value of £1000.00 if the value of the project was £2000.00.

The aim of this scheme is to support and help the growth of Lancashire businesses.

What can the vouchers be used for?

The growth vouchers cannot be used to purchase office equipment (such as laptops, furniture, machinery etc.) but can be used for the following: –

  • Development/re-development of a website
  • Support with branding/marketing campaign
  • Payment for specialist technical expertise
  • Development of key business software

Who is eligible to use the vouchers?

Your company must be based in the county of Lancashire to qualify for the scheme.

The scheme is also only available to business-to-business focused organisations that have less than 250 full-time employees and a turnover of less than £40m.

If you want more information about the Growth Vouchers, or want to chat about promoting your company, then please don’t hesitate to call us for a FREE chat on 0800 014 8030 and we will be happy to advise. Alternatively, email us at *protected email*.

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