Your Business Website – Affordable Rental Site With No Upfront Fee

A PROFESSIONAL RENTAL WEBSITE WITH ONGOING SUPPORT AND MAINTENANCE

Have you got a small business but don’t have a website yet? If you don’t, then Your Business has to be the perfect solution for you! Our aim is to give all our customers the best quality websites at a low monthly fee of £100 which includes hosting, FREE maintenance, security and daily backups! (usually £80pm).

With all this in mind it might be good for you to know about all the other excellent reasons to choose Your Business...

6 reasons to Choose Your Business

Our Incentive for you…

If you refer a friend to Fertile Frog for Your Business then we will give you £80 to spend in our online shop which has a wide range of marketing material that would be great to use for any company. Take a look at our shop here: Online Shop

Why not take a look at Your Business website for yourself and do not hesitate to get in touch about this truly great opportunity to get yourself a professional maintained website, without a hefty upfront fee.

See the three designs to choose from here: FERTILEFROG.COM/YOURBUSINESSPACKAGES

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Woocommerce Adding a Prefix to Product Prices

Problem:  Woocommerce  – Adding a Prefix ‘From: ‘ to Product Prices

Woocommerce Adding Prefix Product Prices

A customer recently challenged us to add a prefix ‘From: ‘ to product prices, but only for certain products.  Woocommerce Adding Prefix Product Prices.

As with most companies, any kind of ecommerce or woocommerce in catalogue mode, the products can have lots of different variables and different ways to display certain products.  At Fertile Frog we use Woocommerce as our primary platform for ecom, product and services, because it is a clean CMS for our users to maintain and because is has  a strong track record of developers and updates.  We however have to adapt the platform to perform differently depending on what usability and functionality our clients want.

Adding variations to the display of products can be a complicated task, when it only effects certain products and depending on where you want the variations to display.

First attempt to solve the addition of Woocommerce Price Prefixs

Firstly we used a PHP snippet from the following article that added prefix and suffix to the product prices:

PHP Snippet 3 - Woocommerce Adding Prefix Product Prices

WooCommerce: add prefix or suffix to product prices

https://businessbloomer.com/woocommerce-add-prefix-suffix-product-prices/embed/#?secret=eEamF6dtGi

Even-though this was an excellent snippet, it only displayed the prefix on the product pages.  I was concerned that the usability was a little disjointed.  The user would not see the ‘From ‘ prefix when browsing products on the category pages or any of the highlighted product sliders.  For some clients, the display of the prefix only on the product pages could be perfect, especially if it used for the suffix to display something like ‘ plus VAT’ but we needed the prefix on all the pages that certain products was displayed on.

Creating our own snippet to add a prefix to only certain products

Start by making sure you have created a functions.php file in the child theme.  Then create a function with a switch / case to run though each of the products and identify if the product ID.  This will then return the prefix before the price if the ID matches the case number.

add_filter( ‘woocommerce_get_price_html’, ‘custom_price_message’, 10, 2 );
function custom_price_message( $price, $product ) {
$product_id = $product->get_id();
     switch ($product_id) {
          case 119257:
          case 120298:
          case 119261:
          case 120300:
          case 120301:
          case 120300:
          case 119258:
         return ‘From: ‘ . $price ;
         break;
        default:
        return $price ;

}

}

Woocommerce prefix product price - Woocommerce Adding Prefix Product Prices

Site referenced: rejuvamed.co.uk

Company: fertilefrog.com

Author: fertilefrog.com/staff/kt-allen/

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Funding for Lancashire-Based Businesses

Thinking of promoting your company? Did you know that there are currently growth vouchers available for Lancashire-based SME businesses? If your answer is no then it’s a good idea to read on as these vouchers may save you thousands of pounds!

What are the Growth Vouchers?

The vouchers are part of a financial support programme. The minimum value of a voucher is £1000.00 however, the business must be able to match the contribution provided i.e. you would only receive a voucher with the value of £1000.00 if the value of the project was £2000.00.

The aim of this scheme is to support and help the growth of Lancashire businesses.

What can the vouchers be used for?

The growth vouchers cannot be used to purchase office equipment (such as laptops, furniture, machinery etc.) but can be used for the following: –

  • Development/re-development of a website
  • Support with branding/marketing campaign
  • Payment for specialist technical expertise
  • Development of key business software

Who is eligible to use the vouchers?

Your company must be based in the county of Lancashire to qualify for the scheme.

The scheme is also only available to business-to-business focused organisations that have less than 250 full-time employees and a turnover of less than £40m.

If you want more information about the Growth Vouchers, or want to chat about promoting your company, then please don’t hesitate to call us for a FREE chat on 0800 014 8030 and we will be happy to advise. Alternatively, email us at *protected email*.

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Google is Given 90 Days to End its Anti-Competitve Practices

Google have been hit with the largest fine the European Commission has ever imposed.  It has been deemed that Google has abused its power to promote their own paid ads within Google search results.

What has happened?

The EU fine was £2.1bn, but it could have been £70.8bn (10% of annual revenue)!

If Google Shopping is not changed within 90 days, it could be facing a fine of 5% to its entire parent company’s ‘Alphabet’ average daily worldwide income.

Alphabet, the parent company of Google, current have in excess of $172bn of assets. The fine is not a concern to them, but the future strategies of Google will be a primary concern for the company.

Google have promoted paid shopping ads, making them more visually appealing and dominating their high positions within the search results for paid customers.   The more a user pays for a shopping ad, the more visibility the ad gets in the search results (amongst other more complex algorithms).

For the past seven years the European Commission has been investigating Google Shopping.

The complaints are said to be raised by Microsoft and other companies.

Quotes taken from the BBC News:

“An entire industry has suffered because of Google’s unlawful, anticompetitive behaviour, and it has become a genuine struggle for survival for the likes of [us],” the chief executive of Kelkoo Richard Stables told the BBC.

“At the same time, Google’s abuse has raised costs for merchants, and it has meant higher prices for consumers and much more limited choice.”

“What Google has done is illegal under EU antitrust rules,” declared Margrethe Vestager, the European Union’s Competition Commissioner.

“It has denied other companies the chance to compete on their merits and to innovate, and most importantly it has denied European consumers the benefits of competition, genuine choice and innovation.”

What could this mean going forward?

The EU Civil Service could look at how Google gives precedence to Google maps, flight price results and most importantly, the way local business listings are displayed within the search results when using Google.

Source: http://www.bbc.co.uk/news/technology-40406542

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Fertile Frog Wins Bolton Wanderers FC Logo Competition!

Our in-house Graphic Designer Matt entered the Bolton Wanderers logo competition with his friend Tom Walsh to commemorate the 20-year anniversary of their stadium.

After a couple weeks of waiting we got an email back to let us know that we had been shortlisted for the final 6 logos. Bolton Wanderers FC received over 100 entries for the competition to win two season tickets for the 2016/17 Sky Bet Championship campaign.

The winner of the competition will also see their design on next season’s ticket stock, season cards, programme cover and various other marketing collateral as Bolton Wanderers celebrates 20 years at its home.

Take a look at the final 6 logos that supporters had to choose from:

With a total of 45% of all the votes, we won the competition… In fact we smashed it!

Our design will now feature on the club’s marketing material for the 2017/18 Sky Bet Championship campaign, including season ticket cards, ticket stock and the match day programme. Keep your eyes pealed over the next season to see if you can! Final logo below:

 

First Stage:
https://www.bwfc.co.uk/news/2017/may/club-launches-logo-competition-for-20-year-stadium-anniversary/

Shortlist:
https://www.bwfc.co.uk/news/2017/may/logo-competition-shortlist-announced/

Final Announcement:
https://www.bwfc.co.uk/news/2017/may/logo-competition-winner-announced/

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7 Ways To Promote Your Business Using Pinterest INFOGRAPHIC

Over recent years we have found that Pinterest has become a powerful marketing tool to build brand awareness and drive traffic to your website. Every day millions of users pin and search for content and images based on their interests.

This powerful social network can be somewhat underrated, when in essence it only enhances search engine optimisation. When considering Pinterest for SEO, the process isn’t as difficult as you may initially think. SEO with Pinterest is all about utilising a simple, strategic process.

The following infographic highlights our top 7 tips on ways to promote your online business using Pinterest.

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Is Your Website Mobile Responsive?

60% of potential customers use their mobiles to find you!

Do you have a company website that is not optimised for mobile phone users? You could be potentially missing out on a large percentage of customers who visit your website on their mobile, but then leave because they find the usability difficult to find what they need.

Please take the time to view your companies website on a mobile phone and check it is:

  1. Easy to browse & navigate
  2. Uncluttered
  3. Telephone numbers ring when tapped
  4. Products / services are simple and clear
  5. Fast to load
  6. Layout adjusts to the screen size (responsive)

If you would like a free health check on your website’s mobile performance. Contact us at www.fertilefrog.com and let us give your website a professional health check.

Reference: https://www.thewebmaster.com/seo/2017/may/2/60-percent-online-searches-mobile-devices/

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Why Does my Real Estate Business Need a Website?

In today’s world, information technology has advanced in leaps and bounds. People are now turning to the quickest and most convenient source of information; the internet. It naturally follows that with mobile internet in the equation, anybody with a real estate business needs a website to remain relevant.

The thing is, in real estate, the playing field is defined by you, the agent and for the most part, how you conduct business really matters.

The market dynamics have changed, and there are many agents out there vying for the same piece of cake that you are. You need to brand yourself and market yourself effectively; to do this and many other things, you need a website. Here are some more reasons why your real estate business needs a website;

You become resourceful to your client

This is a very important quality. Creating a website where both current and prospective customers can learn more about the services you offer. More to that you need to ensure that your presence on the internet offers valuable information about the real estate market.

Branding yourself

Of course, every other agent will have a website. You don’t want to be another cute face on a corporate site. By having your own website, you can create your brand. Your website directly reflects your values, authority, ideology and what you have to offer. Property buyers want to work with someone they can trust. Even if majority of home sellers and home buyers get to work with agents from personal referrals, they first follow and find about the agents on the internet. The question you should ask themselves is; what do they find when they search your business.

Grow your personal brand

It is easy to argue that the extra cost of having a personal website is unnecessary since your agency or broker supplies you with one. Well, that may not be entirely true. What if you left the agency or brokerage? It important to have a personal brand. People want to meet and work with a person. You need to have an edge over the competition and not be lumped up with everyone else in the office by having a generic website.

You become preferred

You need to get your clients to learn about you and your services. Your website is the best opportunity for your clients to decide whether they are making the right choice. You can appeal to your potential clients by adding Mortgage Calculators, Home Buyer Tips, Loan Programs Information and M L S listings. These will increase the value of your website and make it the only website that clients want to go to.

Networking opportunity

With a website, it is easy to get networks and referrals. You can take advantage of having a website to write blogs on other authority real estate sites or even Q & A sites like Quora and then back-linking to your own site. This way, you get audience and drive traffic to your website where you can go ahead to make conversions. Blogs are also a great place to link social media sites like Facebook, Twitter, LinkedIn and Instagram. This will help you increase your online presence and drive traffic to your site.

Lose the new to the game syndrome

You may be losing business simply because you are new to the office or even new to the market. Part of this is because there is no information about you anywhere. Potential clients think that you are new to the game since there is nothing about you anywhere. It happens all the time to people that do not have a website. A robust website will put information about you out there so you are not seen as a novice.

How can Fertile Frog help your real estate business?


In just one month of working with the local estate agent, Ben Rose, Fertile Frog managed to increase the number of searches that clicked through to their website by 91% and the total number of views have increased by 99%! This is just one example of how our SEO Experts have helped clients to increase their rankings and therefore get more customers.

Conclusion

In today’s economy, it is important to have a unique value proposition where you are your own resource for your clients. You should be focused on creating a personal brand while staying relevant in your area of expertise. Having your own real estate website ensures that you are actualised in all these areas and make sure your bases are covered. Only remember that all websites are not created equal so it’s important to require a professional web designer to do some good work for you.

Want to know how we can increase your rankings? Please get in touch with a member of our team; *protected email*

 

 

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“Fred” The New Unconfirmed Google Ranking Update

Introducing Fred

Google, one of the leading online search engines, is always seeking ways to improve users’ web experience. However, ever since the advent of search engine optimisation (SEO), the internet has become awash, with low quality content. A simple online search will not always bring the desired results, as low-value content websites utilise SEO to achieve higher search engine rankings. As far as site rankings are concerned, Google seeks to do away with these low value sites that put revenue generation above quality web experience. Unconfirmed reports suggest that “Fred” is the new Google Algorithm Ranking Update that is set to impact on the SEO world.

Low-value content sites consist of numerous adverts that seek to lure visitors to make a purchase or click on an affiliate link. While it is not wrong to market products and services online, Google feels that meaningful sites consisting of quality content should rank higher than sales sites. “Fred” will significantly reduce traffic to these low quality content sites by up to 50 percent or more. A number of web masters have already experienced the impact of Fred, first hand. Ever since its test run on March 8, 2017, quite a number of “low-value” content sites dropped out of the top indexes, with keen SEO experts noting that some keywords, sank deep on search results.

Google is yet to confirm if the update will be permanent or they will resolve to roll back to the previous algorithm. SEO experts are still in the dark concerning the changes, as Google has not come out openly to state its position about the current situation. As it has been the case with recent Google algorithm updates, the Company has remained silent about their update activities. However, Gary Illyes from Google was categorical about the development, stating that the search engine Company makes an average of three updates per day. In view of the uproar surrounding latest Google update, it is safe to say that “Fred” is a reality.

Impact on SEO and Internet Marketing

The impact of Fred on both Search Engine Optimisation and online marketers has been immense. Web masters and developers have to re-strategise on their SEO tactics. Although Fred has not affected SEO tools in anyway, web developers have to refrain from optimising websites just for the sake of driving traffic and acquiring high rankings. Seemingly, SEO experts will not find a way around the Google Algorithm Ranking Update, as it concentrates on the content of the site rather than the SEO tweaks. The idea of developing high quality content is a good one and SEO experts, as well as web masters, should consider developing sites that are useful to the end-users.

Meanwhile, considering the recent developments, it has become imperative for online marketers to develop high quality content sites rather than fluff their landing pages with a myriad of adverts. It is just a matter of time before Google confirms this algorithm update. When that happens, marketers who are yet to make the shift will have to bear the consequences. Their sites will not only drop in rankings, but might also become obsolete due to poor traffic. Additionally, the competitive edge that they might have had over their rivals will be no more.

End users stand to gain the most from the implementation of Fred. Gone will be the days when a simple online search would bring up irrelevant results or poor quality content, because of optimised sites that utilise common user keywords. The stringent measures by Google, come as good news to end users as it will ensure that they have a wonderful search experience. It will also be easier for users to find what they are looking, as the algorithm seeks to shove low-value content down the rankings.

In conclusion,  SEO experts, as well as internet marketers should not fret about the Google Algorithm Ranking Update. On the contrary, they should embrace it with open arms. Developing high quality content sites can go a long way in attracting prospective customers. Additionally, it is advisable for marketers to provide content that is not only meaningful, but also devoid of numerous adverts that seek to generate money. Web users love a wonderful online experience. If a site owner is able to provide that exceptional online experience, well and good. Chances are that a quality content site will drive more traffic, and eventually gain higher rankings in search results.

For more information about SEO and Google updates, get in touch with a member of our team; *protected email*

 

 

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BBC News Alert – Is your website protected?

It has always been important to ensure your online web presence is protected, but this year more than ever!  It has been estimated that over 1.5 million blog pages and thousands of websites have been exploited and defaced by hackers. These unscrupulous hackers have managed to spoil several pages due to a major security flaw on WordPress software and because of this, WordPress are urging site owners to update their software to avoid hackers taking over their website.

The BBC have highlighted this issue in their recent technology news alert; www.bbc.co.uk/news/technology.

Security firms such as WordFence and Sucuri picked up on the security flaw back in January and have described the bug as a ‘feeding frenzy amongst hacker groups’. The founder of WordFence, Mark Maunder, said “During the past 48 hours we have seen over 800,000 attacks exploiting this specific vulnerability across the WordPress sites we monitor,”

Some hackers have actually managed to take over websites, rather than just defacing them and so WordPress released a new ‘patched’ version on 26th January, leading to several sites and blogs automatically running updates to prevent them being hacked. However, even after WordPress’ effort to prevent their customers’ sites from being hacked, thousands of website administrators and managers have not updated them and therefore are still vulnerable and at risk of catching the ‘bug’, making it easy for the hackers to take over and exploit websites and blog pages.

A government-backed IT security agency are now seriously encouraging website administrators to update their online platforms and carry out maintenance to protect them from these malicious attacks.

For all our clients on our maintenance plan… you’ll be glad to know that your website is still safe and secure from any nasty bugs or hackers!

If you don’t currently make use of our maintenance plan and want to discuss us protecting your website to avoid it being hacked then please don’t hesitate to contact us.

 

 

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