Ashley Cowan

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Hello everyone I am Ashley Cowan 29 years old. I am a full time SEO providing SEO services to clients. I like to share SEO tips.

 

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GOOGLE NEWS – CONVERTING FROM HTTP TO HTTPS

Google Chrome’s developers have begun taking steps to encourage companies to convert to SSL / HTTPS rather than HTTP, in order to ensure they are protected.

Google is strongly recommending that companies use the SSL certificate, but why?

What is SSL?

SSL stands for ‘secure sockets layer’ and is a form of security that handles sensitive information i.e. customer names, phone numbers, addresses, bank details etc. It means there is a secure connection between the client’s web browser and the server of the site they’re visiting.

What are the benefits?

1. Encrypts Information

So, when an SSL certificate is used, the information becomes unreadable to everyone else other than  the server you are sending the information to. This provides protection from identity theft or hackers.

2. Provides Authentication

This means you can be sure that you are sending information to the right server and not to an imposter trying to steal your information.

3. Provides Trust

The web browser will provide the visitor with trust by way of writing ‘secure’ beside the web address (HTTP servers will now read as ‘not secure’). Therefore, if your site holds more trust value, the user is more likely to purchase from/visit your site and return to it.

For more information about securing your site with HTTPS, call 0800 014 8030 and we’d be happy discuss it all in more detail or we can, of course, assist you in making your site more secure and converting it to HTTPS.

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WHY IS IT IMPORTANT TO HAVE A MAINTENANCE PACKAGE ON MY WEBSITE?

You will be forgiven for thinking that once you have a website for your business or organisation, then you are done but nothing could be further from the truth. The thing is that once a website is live, it cannot take care of itself. You need to ensure that it is updated and maintained regularly. This is why your business needs a website maintenance plan.

Technically, you can never have a complete website; you must ensure that it is constantly upgraded and updated with fresh content to keep your audience engaged. Having a website maintenance plan ensures that your website is always up to date in regards to its design, content, safety and back up.

Benefits of having a website maintenance plan

Better user experience

Your website is one of the most important platforms for promoting and showcasing your business. Having your website updated gives a better experience to the user each time, because it enhances the performance of your website and provides fresh information.

It also protects you from incompatibility with the different and ever changing components of the web.

Enhanced security

You don’t want to be part of the 30,000 websites that are hacked every day. This affects not only the big multinational corporations, but also the small businesses. If your site is not updated with the latest cyber security systems, fixes and patches then you are prone to attack. This is a huge dilemma for business since it compromises your comment boxes, online forms, the theme, extensions and plugins on the website.

A professional website maintenance plan will not only assess the risk that your website may be subjected to but also speculates, formulates and implements the tools that can protect and harden your business website. The plan will also regularly scan the website for threat in addition to doing backups that will ensure the website can be restored quickly.

More conversions

You cannot actually talk about a business website without talking about conversion. Your website is the window to your business. You want to keep everything as appealing and compulsive as possible. This way, you have a better chance of converting a visitor into a buyer.

If your pages don’t load, your forms are broken, the content is outdated and poorly presented, a visitor will have a poor impression of your business. It is important to ensure that your content is regularly updated to prove that your business is relevant. Ensure that your shopping carts and payments systems work well so that you do not lose sales.

Conclusion

Having a nice looking website is great, but ensuring that it works well throughout is the most important part. Having a comprehensive website maintenance plan is a sure way to ensure that you don’t give a bad impression to your business and lose sales that you would have otherwise have done something about.

Fertile Frog offer hosting and maintenance plans which include up to three hours of maintenance and updates each month. This means your website is more protected from any hackers as backups are taken daily and security is monitored 24/7, as well as scanning for and removing any malware.  For more information about hosting and maintenance packages, contact us on 0800 014 8030 or send an email to *protected email*

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Ranking Your Website Using National SEO

Every website owner dreams of topping search engine rankings. Essentially, the purpose of a website is to pass information to prospective clients. It seeks to generate business, by converting website visitors into actual clients/buyers. However, this cannot be achieved if a website lags behind in rankings. Fortunately, thanks to SEO, website owners can optimise their sites to rank highly in search engine results.

Businesses can easily expand their reach from local levels to national levels by enlisting national SEO consultants. Hiring a reputable SEO consultant can make all the difference in establishing your presence on a national or even global level.

For business owners to take advantage of national SEO, it is important for them to understand the differences between local and national SEO. A clear distinction exists between the two. Local SEO targets a specific location and seeks to make conversions for a particular service within that location. It is popular among businesses such as restaurants, which often rely on local customers for business growth. On the other hand, national SEO seeks to drive traffic on a national level. It is not service or location specific, and focuses more on promoting a brand to a grander scale.

Ranking your website using national SEO is not a walk in the park. Considering the stiff competition from business rivals, it requires the input of national SEO consultants who have great experience in website optimisation. A national SEO campaign involves the use of a number of SEO tools such as:

• Advanced Keyword Research tools
• On-site content optimisation tools
• Keyword mapping tools
• Google maps optimisation

It is important to note that gaining visibility on a national level is not instant. However, by enlisting a SEO expert, you can achieve faster results in your national SEO campaign. SEO experts often look at a number of factors when optimising your site for higher rankings. Firstly, the content of your site has to be of high quality, to make any impact in search engine results. Ever since Google introduced the Hummingbird algorithm, the quality of a website’s content plays a key role in national rankings. A professional SEO expert is able to use various SEO tools to audit and produce high quality content for your website.

Domain Authority also plays a pivotal role in national rankings. A website’s authority is determined by its age and quality. Quality websites that have been in existence for several years are more likely to rank higher than newer sites. If your website does not hold much authority, then you are likely to have problems achieving high rankings. However, SEO experts know their way around this and can optimise newer sites to rank higher than other authority sites.

Competition for visibility on a national level is definitely high. Your website will be competing with other national brands and companies, who might be well endowed financially. Moreover, a national SEO campaign will require strategies that are more comprehensive. In view of all these reasons, enlisting the services of national SEO consultants is the only viable way of gaining a national presence and eventually higher rankings.

Are you interested to see where we rank nationally on Google? Click HERE to see! 

For more information about national SEO campaigns, give us a call on 0800 014 8030 or email *protected email* and we’ll be more than happy to advise.

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Your Business Website – Affordable Rental Site With No Upfront Fee

A PROFESSIONAL RENTAL WEBSITE WITH ONGOING SUPPORT AND MAINTENANCE

Have you got a small business but don’t have a website yet? If you don’t, then Your Business has to be the perfect solution for you! Our aim is to give all our customers the best quality websites at a low monthly fee of £100 which includes hosting, FREE maintenance, security and daily backups! (usually £80pm).

With all this in mind it might be good for you to know about all the other excellent reasons to choose Your Business...

6 reasons to Choose Your Business

Our Incentive for you…

If you refer a friend to Fertile Frog for Your Business then we will give you £80 to spend in our online shop which has a wide range of marketing material that would be great to use for any company. Take a look at our shop here: Online Shop

Why not take a look at Your Business website for yourself and do not hesitate to get in touch about this truly great opportunity to get yourself a professional maintained website, without a hefty upfront fee.

See the three designs to choose from here: FERTILEFROG.COM/YOURBUSINESSPACKAGES

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Woocommerce Adding a Prefix to Product Prices

Problem:  Woocommerce  – Adding a Prefix ‘From: ‘ to Product Prices

Woocommerce Adding Prefix Product Prices

A customer recently challenged us to add a prefix ‘From: ‘ to product prices, but only for certain products.  Woocommerce Adding Prefix Product Prices.

As with most companies, any kind of ecommerce or woocommerce in catalogue mode, the products can have lots of different variables and different ways to display certain products.  At Fertile Frog we use Woocommerce as our primary platform for ecom, product and services, because it is a clean CMS for our users to maintain and because is has  a strong track record of developers and updates.  We however have to adapt the platform to perform differently depending on what usability and functionality our clients want.

Adding variations to the display of products can be a complicated task, when it only effects certain products and depending on where you want the variations to display.

First attempt to solve the addition of Woocommerce Price Prefixs

Firstly we used a PHP snippet from the following article that added prefix and suffix to the product prices:

PHP Snippet 3 - Woocommerce Adding Prefix Product Prices

WooCommerce: add prefix or suffix to product prices

https://businessbloomer.com/woocommerce-add-prefix-suffix-product-prices/embed/#?secret=eEamF6dtGi

Even-though this was an excellent snippet, it only displayed the prefix on the product pages.  I was concerned that the usability was a little disjointed.  The user would not see the ‘From ‘ prefix when browsing products on the category pages or any of the highlighted product sliders.  For some clients, the display of the prefix only on the product pages could be perfect, especially if it used for the suffix to display something like ‘ plus VAT’ but we needed the prefix on all the pages that certain products was displayed on.

Creating our own snippet to add a prefix to only certain products

Start by making sure you have created a functions.php file in the child theme.  Then create a function with a switch / case to run though each of the products and identify if the product ID.  This will then return the prefix before the price if the ID matches the case number.

add_filter( ‘woocommerce_get_price_html’, ‘custom_price_message’, 10, 2 );
function custom_price_message( $price, $product ) {
$product_id = $product->get_id();
     switch ($product_id) {
          case 119257:
          case 120298:
          case 119261:
          case 120300:
          case 120301:
          case 120300:
          case 119258:
         return ‘From: ‘ . $price ;
         break;
        default:
        return $price ;

}

}

Woocommerce prefix product price - Woocommerce Adding Prefix Product Prices

Site referenced: rejuvamed.co.uk

Company: fertilefrog.com

Author: fertilefrog.com/staff/kt-allen/

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Funding for Lancashire-Based Businesses

Thinking of promoting your company? Did you know that there are currently growth vouchers available for Lancashire-based SME businesses? If your answer is no then it’s a good idea to read on as these vouchers may save you thousands of pounds!

What are the Growth Vouchers?

The vouchers are part of a financial support programme. The minimum value of a voucher is £1000.00 however, the business must be able to match the contribution provided i.e. you would only receive a voucher with the value of £1000.00 if the value of the project was £2000.00.

The aim of this scheme is to support and help the growth of Lancashire businesses.

What can the vouchers be used for?

The growth vouchers cannot be used to purchase office equipment (such as laptops, furniture, machinery etc.) but can be used for the following: –

  • Development/re-development of a website
  • Support with branding/marketing campaign
  • Payment for specialist technical expertise
  • Development of key business software

Who is eligible to use the vouchers?

Your company must be based in the county of Lancashire to qualify for the scheme.

The scheme is also only available to business-to-business focused organisations that have less than 250 full-time employees and a turnover of less than £40m.

If you want more information about the Growth Vouchers, or want to chat about promoting your company, then please don’t hesitate to call us for a FREE chat on 0800 014 8030 and we will be happy to advise. Alternatively, email us at *protected email*.

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Google is Given 90 Days to End its Anti-Competitve Practices

Google have been hit with the largest fine the European Commission has ever imposed.  It has been deemed that Google has abused its power to promote their own paid ads within Google search results.

What has happened?

The EU fine was £2.1bn, but it could have been £70.8bn (10% of annual revenue)!

If Google Shopping is not changed within 90 days, it could be facing a fine of 5% to its entire parent company’s ‘Alphabet’ average daily worldwide income.

Alphabet, the parent company of Google, current have in excess of $172bn of assets. The fine is not a concern to them, but the future strategies of Google will be a primary concern for the company.

Google have promoted paid shopping ads, making them more visually appealing and dominating their high positions within the search results for paid customers.   The more a user pays for a shopping ad, the more visibility the ad gets in the search results (amongst other more complex algorithms).

For the past seven years the European Commission has been investigating Google Shopping.

The complaints are said to be raised by Microsoft and other companies.

Quotes taken from the BBC News:

“An entire industry has suffered because of Google’s unlawful, anticompetitive behaviour, and it has become a genuine struggle for survival for the likes of [us],” the chief executive of Kelkoo Richard Stables told the BBC.

“At the same time, Google’s abuse has raised costs for merchants, and it has meant higher prices for consumers and much more limited choice.”

“What Google has done is illegal under EU antitrust rules,” declared Margrethe Vestager, the European Union’s Competition Commissioner.

“It has denied other companies the chance to compete on their merits and to innovate, and most importantly it has denied European consumers the benefits of competition, genuine choice and innovation.”

What could this mean going forward?

The EU Civil Service could look at how Google gives precedence to Google maps, flight price results and most importantly, the way local business listings are displayed within the search results when using Google.

Source: http://www.bbc.co.uk/news/technology-40406542

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Fertile Frog Wins Bolton Wanderers FC Logo Competition!

Our in-house Graphic Designer Matt entered the Bolton Wanderers logo competition with his friend Tom Walsh to commemorate the 20-year anniversary of their stadium.

After a couple weeks of waiting we got an email back to let us know that we had been shortlisted for the final 6 logos. Bolton Wanderers FC received over 100 entries for the competition to win two season tickets for the 2016/17 Sky Bet Championship campaign.

The winner of the competition will also see their design on next season’s ticket stock, season cards, programme cover and various other marketing collateral as Bolton Wanderers celebrates 20 years at its home.

Take a look at the final 6 logos that supporters had to choose from:

With a total of 45% of all the votes, we won the competition… In fact we smashed it!

Our design will now feature on the club’s marketing material for the 2017/18 Sky Bet Championship campaign, including season ticket cards, ticket stock and the match day programme. Keep your eyes pealed over the next season to see if you can! Final logo below:

 

First Stage:
https://www.bwfc.co.uk/news/2017/may/club-launches-logo-competition-for-20-year-stadium-anniversary/

Shortlist:
https://www.bwfc.co.uk/news/2017/may/logo-competition-shortlist-announced/

Final Announcement:
https://www.bwfc.co.uk/news/2017/may/logo-competition-winner-announced/

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7 Ways To Promote Your Business Using Pinterest INFOGRAPHIC

Over recent years we have found that Pinterest has become a powerful marketing tool to build brand awareness and drive traffic to your website. Every day millions of users pin and search for content and images based on their interests.

This powerful social network can be somewhat underrated, when in essence it only enhances search engine optimisation. When considering Pinterest for SEO, the process isn’t as difficult as you may initially think. SEO with Pinterest is all about utilising a simple, strategic process.

The following infographic highlights our top 7 tips on ways to promote your online business using Pinterest.

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Is Your Website Mobile Responsive?

60% of potential customers use their mobiles to find you!

Do you have a company website that is not optimised for mobile phone users? You could be potentially missing out on a large percentage of customers who visit your website on their mobile, but then leave because they find the usability difficult to find what they need.

Please take the time to view your companies website on a mobile phone and check it is:

  1. Easy to browse & navigate
  2. Uncluttered
  3. Telephone numbers ring when tapped
  4. Products / services are simple and clear
  5. Fast to load
  6. Layout adjusts to the screen size (responsive)

If you would like a free health check on your website’s mobile performance. Contact us at www.fertilefrog.com and let us give your website a professional health check.

Reference: https://www.thewebmaster.com/seo/2017/may/2/60-percent-online-searches-mobile-devices/

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