“Fred” The New Unconfirmed Google Ranking Update

Introducing Fred

Google, one of the leading online search engines, is always seeking ways to improve users’ web experience. However, ever since the advent of search engine optimisation (SEO), the internet has become awash, with low quality content. A simple online search will not always bring the desired results, as low-value content websites utilise SEO to achieve higher search engine rankings. As far as site rankings are concerned, Google seeks to do away with these low value sites that put revenue generation above quality web experience. Unconfirmed reports suggest that “Fred” is the new Google Algorithm Ranking Update that is set to impact on the SEO world.

Low-value content sites consist of numerous adverts that seek to lure visitors to make a purchase or click on an affiliate link. While it is not wrong to market products and services online, Google feels that meaningful sites consisting of quality content should rank higher than sales sites. “Fred” will significantly reduce traffic to these low quality content sites by up to 50 percent or more. A number of web masters have already experienced the impact of Fred, first hand. Ever since its test run on March 8, 2017, quite a number of “low-value” content sites dropped out of the top indexes, with keen SEO experts noting that some keywords, sank deep on search results.

Google is yet to confirm if the update will be permanent or they will resolve to roll back to the previous algorithm. SEO experts are still in the dark concerning the changes, as Google has not come out openly to state its position about the current situation. As it has been the case with recent Google algorithm updates, the Company has remained silent about their update activities. However, Gary Illyes from Google was categorical about the development, stating that the search engine Company makes an average of three updates per day. In view of the uproar surrounding latest Google update, it is safe to say that “Fred” is a reality.

Impact on SEO and Internet Marketing

The impact of Fred on both Search Engine Optimisation and online marketers has been immense. Web masters and developers have to re-strategise on their SEO tactics. Although Fred has not affected SEO tools in anyway, web developers have to refrain from optimising websites just for the sake of driving traffic and acquiring high rankings. Seemingly, SEO experts will not find a way around the Google Algorithm Ranking Update, as it concentrates on the content of the site rather than the SEO tweaks. The idea of developing high quality content is a good one and SEO experts, as well as web masters, should consider developing sites that are useful to the end-users.

Meanwhile, considering the recent developments, it has become imperative for online marketers to develop high quality content sites rather than fluff their landing pages with a myriad of adverts. It is just a matter of time before Google confirms this algorithm update. When that happens, marketers who are yet to make the shift will have to bear the consequences. Their sites will not only drop in rankings, but might also become obsolete due to poor traffic. Additionally, the competitive edge that they might have had over their rivals will be no more.

End users stand to gain the most from the implementation of Fred. Gone will be the days when a simple online search would bring up irrelevant results or poor quality content, because of optimised sites that utilise common user keywords. The stringent measures by Google, come as good news to end users as it will ensure that they have a wonderful search experience. It will also be easier for users to find what they are looking, as the algorithm seeks to shove low-value content down the rankings.

In conclusion,  SEO experts, as well as internet marketers should not fret about the Google Algorithm Ranking Update. On the contrary, they should embrace it with open arms. Developing high quality content sites can go a long way in attracting prospective customers. Additionally, it is advisable for marketers to provide content that is not only meaningful, but also devoid of numerous adverts that seek to generate money. Web users love a wonderful online experience. If a site owner is able to provide that exceptional online experience, well and good. Chances are that a quality content site will drive more traffic, and eventually gain higher rankings in search results.

For more information about SEO and Google updates, get in touch with a member of our team; *protected email*



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BBC News Alert – Is your website protected?

It has always been important to ensure your online web presence is protected, but this year more than ever!  It has been estimated that over 1.5 million blog pages and thousands of websites have been exploited and defaced by hackers. These unscrupulous hackers have managed to spoil several pages due to a major security flaw on WordPress software and because of this, WordPress are urging site owners to update their software to avoid hackers taking over their website.

The BBC have highlighted this issue in their recent technology news alert; www.bbc.co.uk/news/technology.

Security firms such as WordFence and Sucuri picked up on the security flaw back in January and have described the bug as a ‘feeding frenzy amongst hacker groups’. The founder of WordFence, Mark Maunder, said “During the past 48 hours we have seen over 800,000 attacks exploiting this specific vulnerability across the WordPress sites we monitor,”

Some hackers have actually managed to take over websites, rather than just defacing them and so WordPress released a new ‘patched’ version on 26th January, leading to several sites and blogs automatically running updates to prevent them being hacked. However, even after WordPress’ effort to prevent their customers’ sites from being hacked, thousands of website administrators and managers have not updated them and therefore are still vulnerable and at risk of catching the ‘bug’, making it easy for the hackers to take over and exploit websites and blog pages.

A government-backed IT security agency are now seriously encouraging website administrators to update their online platforms and carry out maintenance to protect them from these malicious attacks.

For all our clients on our maintenance plan… you’ll be glad to know that your website is still safe and secure from any nasty bugs or hackers!

If you don’t currently make use of our maintenance plan and want to discuss us protecting your website to avoid it being hacked then please don’t hesitate to contact us.



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Top 10 Tips for Aesthetics Clinic Marketing

Whether you wish to use traditional marketing methods – in home marketing, publications, leaflets – or more tech-savvy techniques such as blogging or local search engine optimisation, the key to successful marketing is to know your audience. In knowing the target customers for your Aesthetic Practise, you can establish what your strategy needs to be, and what material will most catch the eye. It is imperative you learn to relate to your audience, to be striking, memorable and enticing. Whatever treatments you offer, there is growing interest in non-invasive cosmetic procedures and you need only seize the growing markets.

To help you do so, consider the following Aesthetics clinic marketing tips:

1. Telling stories via columns or social media:

Psychology has proven people retain information better when they are entertained or stimulated. The use of stories, of anecdotes using past patients may help them absorb all the crucial facts about your services, their effectiveness and past customer satisfaction. While also being encouraged to further your relationship, perhaps through a consultation. Keeping the story light-hearted, humorous and relatable is deemed to get the best results.

2. Blogging

The use of a blog is a strong marketing tool because it is interactive, colourful and offers short and sweet material. Blogs are accessible almost anywhere with smartphones and tablets, so building a loyal visitor base for your page will directly translate into new customers.

3. Personalised Messaging

Based on the interests of people that have consulted with you or sought your services, you may message or call them personally to inform them of newly available treatments relevant to what they’d initially contacted you for. This strengthens the customer -aesthetician bond and casts your practice as client-orientated.

4. Setting An Inviting Internal Image

Hiring a decorator or simply working to improve your office’s appearance and comfort will send a positive message to all those that walk in, which is an easy way to attract more clients and keeping the ones you already have.

5. Branding

Creating a strong brand is a long-term marketing technique, but it is the most reliable way to invite clients and even media attention.

6. Radio adverts

This is the easiest way to ‘invite yourself’ into your target customers’ homes, by exposing them to the quality of your services in the comfort of their own home, office or in the car.

7. Speaking Opportunities In Your Community

By speaking in your community, perhaps at local council events, you become the go-to aesthetician, known to be in touch with ‘his or her people’. You also depict yourself as a relatable doctor, which fulfills the ‘human appeal’ side of marketing.

8. Good PR

Through good public relations, you get access to more events, media coverage and self-promotion opportunities. Either hire a professional to handle your public relations or get training on how to do so yourself.

9. Search Engine Optimisation

By hiring a SEO expert, you maximise your chances to appear on the front pages of search engines. Furthermore, you cast your business as ‘popular’ and ‘reliable’ by making more publications that concern it available on the net. This form of internet marketing is self-sustaining, as when more people access articles regarding your treatments, more people share them on various platforms with their friends or own audience.

10. Newsletters

This technique seems straight-forward but need not be overlooked. A strong, information-riddled newsletter provides existing customers with exciting reasons to come back for more procedures or consultations. This may be the best way not to lose clients to concurrence.

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